DBS Spends With Benefits
The Client
DBS Bank
The Challenge
Showcase features of a card to young users who are conscious about their spending habits.
The Work
Not all of us can appreciate friends with benefits. But what if benefits came with our spends instead? This resulted in a series of online ads ran on Facebook and Instagram featuring the tagline 'Spends With Benefits', to assure young spenders that each cent spent comes with an extra reward to look forward to.
Adventures of Huat Huat The Doggo
The Client
Jurong Point
The Challenge
Create a campaign to reward shoppers for their spending habits during Lunar New Year.
The Work
An AR game inspired by the Chinese zodiac. Shoppers enter the world of augmented reality with Huat Huat where they collect oranges as points that can be exchanged for Jurong Point Shopping Vouchers. The project was later featured in the online magazine, Branding in Asia. I supported copywriter Samantha Tan in the copywriting for the project.
