Cass Zheng (she/her) —

breathing all things content and culture.

Cass writes, a lot. Previously a copywriter intern at at Isobar Singapore and The Secret Little Agency, she is passionate in connecting brands and people through content and culture. She has written across various social media platforms, and a variety of brands from banks to shopping malls, to government agencies. Her proficiency in four languages (English, Chinese, Korean, Cantonese) has enabled her to draw from a wide range of cultural influences that rubs off the way she writes. Apart from her commercial writing work, Cass is a published poet who enjoys expressing herself through poetry and drawing.

Driven by purpose, Cass is active in the mental wellness space. She has received training from organisations such as Silver Ribbon Singapore, Samaritans of Singapore (SOS) and Caregivers Alliance Limited (CAL). Her training experience includes Mental Health First Aid, Suicide Prevention Skills and Trauma-Informed-Care (TIC) amongst others.

Cass holds a Bachelor of Social Science in Sociology and Arts and Cultural Management from Singapore Management University, and a Diploma in Mass Communication from Ngee Ann Polytechnic’s School of Film and Media Studies.



All great plans start from pen and paper. Words are powerful, let's make meaningful messages.


Our intentions and minds can create anything, let's make anything creative.


The best ideas succeed bad ones. The process is gold, let's discuss meaningful ideas.


The partner and cause at the heart of creation, let's create meaningful work together.