Adventures of Huat Huat The Doggo

The Client

Jurong Point

The Challenge

Create a campaign to reward shoppers for their spending habits during Lunar New Year.

The Work

An AR game inspired by the Chinese zodiac. Shoppers enter the world of augmented reality with Huat Huat where they collect oranges as points that can be exchanged for Jurong Point Shopping Vouchers. The project was later featured in the online magazine, Branding in Asia. I supported copywriter Samantha Tan in the copywriting for the project.