Adventures of Huat Huat The Doggo
The Client
Jurong Point
The Challenge
Create a campaign to reward shoppers for their spending habits during Lunar New Year.
The Work
An AR game inspired by the Chinese zodiac. Shoppers enter the world of augmented reality with Huat Huat where they collect oranges as points that can be exchanged for Jurong Point Shopping Vouchers. The project was later featured in the online magazine, Branding in Asia. I supported copywriter Samantha Tan in the copywriting for the project.